Test & Learn
Will it work in store?
Measuring the sales impact through EPOS is the only way to truly understand the potential of any initiative.
Using our trusted panel of retailers we can quickly test a wide variety of initiatives in the competitive in-store environment.
Testing in store is low risk and a great way to understand the potential of an initiative before launch
What can we test?
Test any initiative in store where you want to understand what what the sales performance will be.
We use EPOS date to measure sales performance. We analyse the impact of the initiative on your brands, your competitors and the overall category. We also gain feedback from retailers to help us understand how successful the initiative has been and what could be improved for the future.
Example of the types of initiative we have tested in store include:
- Merchandising solutions
- Price & Promotion
- Competitor activity